Privacy Policy

Last updated: October 13, 2026

Pro Tan®, a division of Performance Brands, Inc. ("Pro Tan," "we," "us," or "our"), operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a convenient and personalized shopping experience (the "Services"). Our store is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, purchase products, interact with our Services, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy controls.

Our Commitment to Your Privacy

We do not sell customer lists or personal information to data brokers or third parties for monetary compensation.

We respect your privacy and use personal information to operate our business, fulfill orders, provide customer service, improve our shopping experience, and communicate about our products and promotions.

We may disclose information to trusted service providers and advertising partners for the purposes described in this Privacy Policy. Certain advertising-related disclosures may qualify as a "sale," "sharing," or "targeted advertising" under applicable privacy laws, even when no monetary compensation is received. Where applicable, we provide customers with the right to opt out of these activities.

We do not authorize our service providers to sell customer information on our behalf.

Personal Information We Collect or Process

Personal information means information that identifies, relates to, describes, or can reasonably be linked to an individual. It generally does not include information that has been properly anonymized or de-identified.

Depending on how you interact with our Services, we may collect or process the following categories of information:

• Contact Information: Name, email address, telephone number, billing address, and shipping address.
• Financial and Payment Information: Payment method, payment confirmation, transaction details, and payment information processed by Shopify or authorized payment providers.
• Account Information: Login credentials, account preferences, settings, and saved customer information.
• Transaction Information: Products viewed, added to your cart, purchased, returned, exchanged, or canceled, along with order history.
• Communications: Customer service inquiries, emails, messages, feedback, and other information you voluntarily provide.
• Device Information: IP address, browser type, device identifiers, operating system, and network information.
• Website Usage Information: Pages visited, product interactions, browsing activity, referral sources, and interactions with advertising or marketing content.
• Customer-Submitted Content: Photographs, videos, testimonials, product reviews, social media handles, and other materials voluntarily submitted to us or authorized for our use.

Payment card information is generally collected and processed through Shopify and authorized payment processors. We do not require complete payment card numbers to be stored in our ordinary customer service systems.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: When you place an order, create an account, subscribe to communications, submit reviews, contact us, or otherwise provide information.
• Automatically through the Services: Through cookies, pixels, device identifiers, website logs, and similar technologies.
• Our service providers: Including ecommerce, payment, fulfillment, analytics, and customer service providers.
• Business partners and third parties: Including advertising platforms, social media services, and other authorized integrations.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving Our Services

• Processing payments and fulfilling orders.
• Arranging shipping and delivery.
• Managing customer accounts.
• Handling returns, exchanges, refunds, and satisfaction guarantee requests.
• Remembering your preferences and shopping cart.
• Providing personalized product recommendations.
• Improving website functionality, product selection, and customer experience.

Marketing and Advertising

• Sending promotional emails and other marketing communications in accordance with applicable law.
• Providing relevant product recommendations and promotions.
• Measuring advertising and marketing performance.
• Displaying advertisements on our website or third-party platforms.
• Conducting permitted audience measurement and remarketing activities.

We honor applicable marketing preferences and legally required consent and opt-out choices. Purchasing from us does not automatically constitute consent to receive promotional text messages.

Security and Fraud Prevention

We use personal information to verify transactions, protect customer accounts, investigate suspected fraud, prevent unauthorized access, and maintain the security of our Services.

Customer Communications

We use personal information to respond to inquiries, provide order updates, handle customer service matters, and maintain our relationship with customers.

Legal and Compliance Purposes

We may process personal information to comply with applicable laws, respond to valid legal requests, enforce our policies, maintain business records, and protect our legitimate legal interests.

Customer Reviews, Photographs, and Social Media Content

When you voluntarily submit a review, testimonial, photograph, video, or other content to Pro Tan®, or expressly authorize us to use your content, we may process the information contained in that submission.

Authorized customer content may be used for product education, customer engagement, social media, website content, email marketing, and other promotional purposes consistent with our Terms of Service and applicable law.

Where appropriate, this may include your public social media handle, name, likeness, or other information appearing in the authorized content.

Publicly tagging or mentioning Pro Tan® does not automatically transfer ownership of your content or authorize unrestricted commercial use. Commercial content permissions are governed by the applicable authorization and our Terms of Service.

We may retain records of content permissions and communications to establish the scope of authorized use.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, including:

• Shopify: To host and operate our ecommerce store and provide related services.
• Payment Providers: To securely process payments and prevent fraud.
• Shipping and Fulfillment Providers: To prepare, ship, deliver, and track orders.
• Customer Service Providers: To respond to questions, manage returns, and resolve support requests.
• Technology and Analytics Providers: To maintain our website, monitor performance, and improve the Services.
• Marketing and Advertising Partners: To deliver advertisements, measure performance, and support permitted marketing activities.
• Affiliated Companies: For legitimate internal business and operational purposes.
• Professional Advisers: Including legal, accounting, and compliance providers.

We may also disclose information when you request or consent to a disclosure, when required by law, to protect safety or legal rights, or in connection with a merger, acquisition, restructuring, or other lawful business transaction.

Our business and marketing partners may process information according to their own applicable privacy policies. Certain disclosures for personalized advertising may qualify as sharing or targeted advertising under applicable law.

Where legally required, we use appropriate contractual safeguards and provide applicable privacy choices.

Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of our store to provide and improve ecommerce services.

Information submitted through our store may be transmitted to Shopify and its authorized service providers, which may process information in countries other than your country of residence.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that may incorporate information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for certain processing activities, including responding to requests concerning its processing for those purposes.

For more information, please review the Shopify Consumer Privacy Policy.

Depending on your location, you may also exercise certain rights relating to Shopify's processing through the Shopify Privacy Portal.

Cookies, Tracking, and Advertising Technologies

Our website uses cookies, pixels, and similar technologies to operate our storefront, maintain shopping carts, remember preferences, understand website activity, and improve shopping experiences.

Depending on the integrations enabled on our website, we may use analytics and advertising technologies provided by Shopify, Google, Meta, and other service providers.

These technologies may collect information about your browsing activity, device, interactions with products, and engagement with advertisements.

We may use this information to measure conversions, understand customer interests, improve marketing performance, and provide relevant advertising.

Where required by law, we obtain consent for nonessential technologies or provide mechanisms to opt out of qualifying advertising data disclosures.

You may manage cookies through your browser settings and any privacy preference controls provided on our website. Disabling essential cookies may affect certain website functions.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have some or all of the following rights:

• Right to Access: Request information about personal information we maintain about you.
• Right to Delete: Request deletion of eligible personal information.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Data Portability: Request a copy of certain personal information in a portable format.
• Right to Opt Out: Opt out of qualifying sales, sharing, targeted advertising, or certain profiling activities.
• Right to Withdraw Consent: Withdraw consent where processing is based on consent.
• Right to Appeal: Appeal a denied privacy request where required by applicable law.
• Right to Non-Discrimination: Exercise applicable privacy rights without unlawful discrimination or retaliation.

These rights are subject to applicable legal requirements and exceptions.

To submit a privacy request, email cs@protanusa.com with the subject line "Privacy Request."

You may also use any privacy request mechanisms made available through our website.

We may request information reasonably necessary to verify your identity or an authorized agent's authority before fulfilling certain requests.

We will respond within the timeframe required by applicable law.

Sale, Sharing, and Targeted Advertising Opt-Out

Pro Tan® does not sell customer information to data brokers or third parties for monetary compensation.

However, certain disclosures through personalized advertising or analytics technologies may be considered a "sale" or "sharing" under some state privacy laws, even though no monetary payment is exchanged.

Where applicable, you may opt out of these qualifying disclosures or targeted advertising activities using the privacy choices available on our website.

You may also request assistance by emailing cs@protanusa.com with the subject line "Privacy Opt-Out."

Global Privacy Control: Where required by applicable law, we recognize valid Global Privacy Control (GPC) signals as requests to opt out of covered sales, sharing, or targeted advertising for the applicable browser or device. Where supported and legally applicable, opt-out preferences may also be associated with a recognized customer account.

Learn more at Global Privacy Control.

Other than legally required preference signals, we do not generally respond to conventional browser "Do Not Track" signals.

Marketing Communication Preferences

If you subscribe to our marketing communications, we may send information about Pro Tan® products, promotions, launches, and related news.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in our messages.

Where we offer marketing text messages, we obtain any consent required by applicable law. Consent to marketing text messages is not a condition of purchase.

You may opt out of promotional text messages by following the instructions provided in those messages.

Even after unsubscribing from promotional messages, you may continue to receive necessary communications about your orders, account, or customer service requests.

Children's Privacy

Our Services are not intended for children under the age of majority in their jurisdiction.

We do not knowingly collect personal information directly from children under 13 without any legally required parental consent.

We do not knowingly sell or share the personal information of individuals under 16 for covered advertising purposes without any authorization required by applicable law.

If you are a parent or guardian and believe a child has provided personal information to us improperly, please contact us to request review and appropriate deletion.

Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, or disclosure.

Our ecommerce platform and payment providers maintain their own security practices for processing customer transactions.

However, no website, internet transmission, or electronic storage system can be guaranteed completely secure.

Please avoid transmitting highly sensitive information through unsecured communication channels.

If a security incident occurs that requires notification under applicable law, we will provide legally required notices.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Process and maintain transaction records.
• Provide customer service and honor applicable guarantees.
• Comply with tax, accounting, and legal obligations.
• Detect fraud and resolve disputes.
• Maintain legally required consent and marketing preference records.
• Fulfill other legitimate purposes disclosed in this Privacy Policy.

Retention periods vary depending on the information, applicable legal requirements, and legitimate operational needs.

When personal information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable law.

United States State Privacy Rights

Residents of certain U.S. states, including California and other states with comprehensive consumer privacy laws, may have additional rights regarding their personal information.

These rights may include requesting access, correction, deletion, portability, or opting out of qualifying sales, sharing, or targeted advertising.

For California residents, the categories of personal information we may collect include identifiers, commercial information, financial or payment-related information, internet or network activity, approximate geolocation information, account information, customer communications, and inferences derived from certain information, as described in this Privacy Policy.

These categories may be collected directly from consumers, through our website, from Shopify and other service providers, and from authorized business partners.

We use and disclose this information for order processing, customer support, security, analytics, advertising, and other business purposes described in this policy.

We do not sell customer lists for monetary compensation. Some advertising-related disclosures may qualify as sales or sharing under applicable law and may be subject to opt-out rights.

We do not knowingly sell or share the personal information of individuals under 16 without legally required authorization.

We will not unlawfully discriminate against consumers for exercising their applicable privacy rights.

To exercise your rights or appeal a privacy request decision where applicable, contact cs@protanusa.com.

International Visitors and Data Transfers

Pro Tan® is based in the United States. When you use our Services, your personal information may be transferred, stored, or processed in the United States or other countries where our service providers operate.

Data protection laws in those countries may differ from the laws in your jurisdiction.

Where European Economic Area (EEA), United Kingdom, or other international privacy laws apply, we process personal information based on appropriate lawful grounds, which may include:

• Performance of a contract.
• Compliance with legal obligations.
• Legitimate business interests, where permitted.
• Consent, where required.

When required, international transfers are supported by recognized mechanisms, including applicable adequacy decisions, the European Commission's Standard Contractual Clauses, or equivalent United Kingdom transfer safeguards.

Residents of certain jurisdictions may have additional rights to object to processing, request restrictions, withdraw consent, or lodge a complaint with their local data protection authority.

Information about EEA supervisory authorities is available through the European Data Protection Board.

Third-Party Websites and Links

Our Services may include links to third-party websites, social media platforms, or services that are not operated or controlled by Pro Tan®.

We are not responsible for the privacy practices, security, or content of independently operated third-party services.

We encourage you to review their privacy policies before providing personal information.

Information shared publicly on social media or other public platforms may be visible to others and subject to those platforms' privacy practices.

Privacy Complaints and Appeals

If you have concerns about our handling of personal information, please contact us at cs@protanusa.com.

Where applicable law provides a right to appeal a privacy request decision, you may submit an appeal by emailing us with the subject line "Privacy Appeal."

We will review and respond to qualifying appeals in accordance with applicable legal requirements.

Depending on your jurisdiction, you may also have the right to lodge a complaint with an appropriate privacy or data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our business operations, technology, service providers, privacy practices, or applicable laws.

When changes are made, we will post the updated policy on this page and revise the "Last updated" date.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

Contact Information

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact:

Pro Tan®
A division of Performance Brands, Inc.
15851 Southwest 41st Street, Suite 800
Davie, FL 33331, United States
Email: cs@protanusa.com
Phone: +1 800-555-8895

For privacy-related requests, please include "Privacy Request" in your email subject line.

For purposes of applicable data protection laws, Performance Brands, Inc. is the data controller of personal information for which it determines the purposes and means of processing.